Smooth isn’t just for wine anymore

On the move with Mr. Smooth!Sadly, aside from the wine-colored halo its amiably vain title character wreaths around himself in the title sequence, this piece has nothing to do with wine. So I won’t be insulted if you just give it a look, rate it highly, email it to all your friends, and think on it no more…

It’s a piece I made for the City of Portland to help launch its first foray into “bike boxes” (special areas at intersections reserved for bicycles to help prevent accidents), titled “On the move with Mr. Smooth.” Its audience is car drivers — since everyone agreed that bikers would easily figure it out on their own, we decided that the best use of the minuscule budget would be to weight the messaging heavily toward motorists. The basic idea: wrap a few key messages in a tongue-in-cheek storyline that didn’t feel like a standard, lecturing PSA. It’s meant for online distribution only.

Does it work? Since it’s a public policy issue, it’s naturally been the subject of some heated comment, but thankfully, the reviews seem to be generally positive. And, uh, no publicity is bad publicity, right? Right?

What’s your review? Take a look and let me know what you think…

1 comment

1 Comment so far

  1. jmcq March 29th, 2008 2:19 pm

    I, for one, welcome your efforts to tie bicycling to winemaking under the umbrella of sustainability. If some motorists think the connection is too subtle, we can go back to keying their SUVs with corkscrews.