Archive for January, 2010
From left to right, ya got yer:
- 2008 Aldercreek Syrah
- 2008 Cowan Cabernet Sauvignon
- 2009 Peugeot Nouveau (Coyote Canyon)
- 2008 Porto (piloted by Aldercreek Merlot)
- 2008 Cowan Cabernet Franc
- 2008 Aldercreek Merlot
- 2008 Oracle Vineyard Pinot Noir
The new label design was driven by a need to capture a little more of the Garagistes’ essential subversiveness, while still presenting a fancy enough front that we can continue to pretend we’re real winemakers. So I dug through some archival clip art to find tools and other gewgaws you might find in a French garage, then tried to pair them with the personality of our various wines.
Some are more successful than others, to be sure. I think the caliper for the Cab Sauv is the shakiest, in part because its essential P shape is a bit of a miscue. Its first home was on the Pinot, actually, but then I fell in love with how racy and devil-may-care the goggles felt on that wine. But calipers do suggest some sense of precision, so I suppose they’re not inappropriate for a Cabernet (though our Cabernet? Well…).
My most brilliant stroke, of course, was using a tricycle for the just-out-of-swaddling-clothes Nouveau, because that gives us a chance to finally break into the child market.
More pics and a frantic disavowal of what I just said after the jump…1 comment