Archive for January, 2010

This year’s models

I finally had a chance to shoot our current stable of wine releases, which — holy crap — are kind of numerous. Who snuck into our basement and made all this wine, anyway?

From left to right, ya got yer:

  • 2008 Aldercreek Syrah
  • 2008 Cowan Cabernet Sauvignon
  • 2009 Peugeot Nouveau (Coyote Canyon)
  • 2008 Porto (piloted by Aldercreek Merlot)
  • 2008 Cowan Cabernet Franc
  • 2008 Aldercreek Merlot
  • 2008 Oracle Vineyard Pinot Noir

The new label design was driven by a need to capture a little more of the Garagistes’ essential subversiveness, while still presenting a fancy enough front that we can continue to pretend we’re real winemakers. So I dug through some archival clip art to find tools and other gewgaws you might find in a French garage, then tried to pair them with the personality of our various wines.

Some are more successful than others, to be sure. I think the caliper for the Cab Sauv is the shakiest, in part because its essential P shape is a bit of a miscue. Its first home was on the Pinot, actually, but then I fell in love with how racy and devil-may-care the goggles felt on that wine. But calipers do suggest some sense of precision, so I suppose they’re not inappropriate for a Cabernet (though our Cabernet? Well…).

My most brilliant stroke, of course, was using a tricycle for the just-out-of-swaddling-clothes Nouveau, because that gives us a chance to finally break into the child market.

More pics and a frantic disavowal of what I just said after the jump…

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